NYFW Kickoff: The Nylon Project

Posted on: February 8, 2017

Hey Loves!

It’s been a great winter so far. January was the perfect time to decompress, reflect and settle into the new year. It’s February and you know what that means….. Time for the fun and madness to begin all over again. This is my favorite time of year and as a New Yorker, I’m thrilled that we get to enjoy two seasons of it every year! NYFW!

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This season, I kicked off NYFW attending my first two events of the season. My NYFW began with an event that wasn’t just about fashion but an event to bring hope and to empower those in need. Here’s a personal fact about me: I’m all about giving back and bringing awareness to causes and organizations that have a positive and profound message behind it. This event brought together influencers, celebrities, public figures and more to enjoy a night of fashion, live performances and of course the launch of  The NYLON PROJECT. This is an amazing project founded by Jordana Guimaraes, an initiative to aid the homeless in NYC through fashion + entertainment via a viral #ItCanBeYou campaign. Homelessness is a real thing that many of us don’t even think about because it isn’t happening to us. We may not be experiencing the struggles that many are facing all over the world, but it could happen to any of us at any given time. It’s happening now in our society and many of us see it but sometimes don’t want to face it. The evening brought us all together during NYFW to highlight the current circumstances of those in need. I’m happy to take part in this project and honored to have attended the event. The Nylon Project begins in NYC and with our efforts, the project will go globally.
The NYLON Project took place at The Delancey in New York City, guests enjoyed live performances, a runway show, industry networking + much more.
Be part of the cause and help make this campaign go VIRAL. Let’s all help bring awareness and raise funds to aid the homeless. Go to: https://www.gofundme.com/the-nylon-project . Hopefully we all can change lives and make a difference for those in need.
Celebrities which included Christina Milian, Jenni Farley (JWOWW), Wé McDonald of Season 11 of The Voice, Gender Capitalist Rain Dove, Peter Madrigal of Vanderpump Rules, Miss New York 2016 Nicole Kulovany, Rachel Lynch of I Hate Blonde walked the runway sharing stories of just a few of the homeless we have encountered in the last few months.
Performances by the FAULKNER band from Los Angeles, Che’Nelle – singer/songwriter, Wé McDonald of Season 11 of the Voice took place.
 
Sponsored brands included Anje Clothing, Belle Fare, Fair Harbor, JayDee, Eternal Springs, SCRD, Wild Mantle, SoFrancisco, Karli Buxton, The Valencia, Mana Made Jewelry, Lonewolf Collective, HERO New York, Conscious Step, Mr. Custom Made, ARMARIUM, House of Eleven and Alkemi Collective.
 
Other sponsors included Christo Fifth Avenue + Guilty Beauty Gal – responsible for all make-up & hair as well as Latoya Mcleary responsible for styling the show. 
 
Digital sponsor StayFilm created a platform in which everyone can use moving forward to assemble images & videos of what they’re doing to aid the homeless in their community and turn it into a video which can be shared on social media via our #ItCanBeYou.
 
Special thanks to CommGroup (branding agency in Brazil), as they assembled the logo/branding concept for The NYLON Project. They designed the logo to implement an image of the streets/sidewalks, since that’s where “home” is for the homeless.
 
Video sponsor Vocab Entertainment was responsible for creating the first film/documentary for The NYLON Project – CLICK HERE
The Nylon Project in WWD, read the feature here: http://wwd.com/fashion-news/fashion-scoops/new-york-citys-homelessness-provides-impetus-to-raise-awareness-through-feb-7-fashion-show-10738240/
For more information on The Nylon Project go to: https://www.facebook.com/thenylonproject1/
Tweet The Nylon Project : @nylong_project
Instagram: @thenylonproject1
Photos taken by @SocialFashionistaBeauty and @TheNylonProject1
Would this be something you’d like to be part of?
How will you help the cause and make this campaign go viral? Please do share using the hashtags: #ItCanbeYou #TheNylonProject
As always, thanks for reading, following along and supporting me in my journey!


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